"Wanted Designer" contest by Lipton Ice Tea ends on the 31st of October 2012. An online contest designed by our partner Urban.:FX for Lipton headquarter, through which users can design and propose their can. The contest takes place through a facebook application (https://www.facebook.com/liptonicetea/app_195114173859476) that has been developed by OMNYS.
The Facebook application has been designed to work in the following Countries: Italy, Switzerland, Saudi Arabia, Bahrain, Arab Emirates, Kuwait, Qatar and Oman, and in India soon. The contest was launched in July this year and thousands of users tried to design their Lipton Ice Tea can with the available tools provided by the app.
Urban.:FX and Omnys decided to join their forces and skills in order to provide integrated below-the-line (BTL) and digital communication strategies, right when market requests and companies communication strategies involve digital campaigns.
By joining the skill and leadership of Omnys in information technology with the Dutch, innovative and colourful creativity of Urban.:FX, digital becomes an innovative communication medium of high emotional impact to be developed and integrated together with all non-digital communication initiatives.
