{"id":987630581,"date":"2024-12-27T14:11:00","date_gmt":"2024-12-27T13:11:00","guid":{"rendered":"https:\/\/staging.omnys.com\/senza-categoria\/luxottica-development-and-management-of-international-e-commerce-platforms\/"},"modified":"2026-09-10T11:23:53","modified_gmt":"2026-09-10T09:23:53","slug":"luxottica-development-and-management-of-international-e-commerce-platforms","status":"publish","type":"post","link":"https:\/\/www.omnys.com\/en\/case-study\/luxottica-development-and-management-of-international-e-commerce-platforms\/","title":{"rendered":"Luxottica: development and management of international e-commerce platforms"},"content":{"rendered":"\n<figure class=\"wp-block-image is-resized\"><img decoding=\"async\" src=\"https:\/\/www.omnys.com\/media\/brand-logo\/luxottica-logo-omnys.png\" alt=\"Logo Luxottica\" style=\"width:238px;height:auto\" title=\"Logo Luxottica\"\/><\/figure>\n\n<h2 class=\"wp-block-heading\">Omnys, Luxottica&#8217;s technology partner for the development and management of its international e-commerce platforms<\/h2>\n\n<p class=\"wp-block-paragraph\">Omnys has been working for years with one of the <strong>big players in the eyewear industry<\/strong>, supporting Luxottica in the development, technical management and migration of the e-commerce platforms of its main brands, for both the domestic and international markets.<\/p>\n\n<p class=\"wp-block-paragraph\">Over the years, Omnys has been involved in several projects for <strong>the USA, Australia and New Zealand markets<\/strong>, handling the development and porting of the e-commerce platforms, the migration of data, flows and integrations with external systems, and the front-end upgrade.<\/p>\n\n<h2 class=\"wp-block-heading\">Luxottica&#8217;s e-commerce platforms in the USA<\/h2>\n\n<p class=\"wp-block-paragraph\">Luxottica Retail North America, Inc. owns the brands Target Optical, Pearle Vision and Sears Optical in the United States, three optical retail chains with their own online shops: <\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>TargetOptical.com<\/strong><\/li>\n\n\n\n<li><strong>PearleVision.com<\/strong><\/li>\n\n\n\n<li><strong>SearsOptical.com<\/strong><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Omnys is involved in the development and technical management of the <strong>3 online shops<\/strong> for the US market, on the <strong>IBM Websphere Commerce platform.<\/strong><\/p>\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\"><\/figure>\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"956\" data-id=\"987629830\" src=\"https:\/\/www.omnys.com\/wp-content\/uploads\/2026\/04\/news-pearlevision-1024x956.png\" alt=\"\" class=\"wp-image-987629830\" srcset=\"https:\/\/www.omnys.com\/wp-content\/uploads\/2026\/04\/news-pearlevision-980x915.png 980w, https:\/\/www.omnys.com\/wp-content\/uploads\/2026\/04\/news-pearlevision-480x448.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"770\" data-id=\"987629828\" src=\"https:\/\/www.omnys.com\/wp-content\/uploads\/2026\/04\/news-searsoptical.png\" alt=\"\" class=\"wp-image-987629828\" srcset=\"https:\/\/www.omnys.com\/wp-content\/uploads\/2026\/04\/news-searsoptical.png 500w, https:\/\/www.omnys.com\/wp-content\/uploads\/2026\/04\/news-searsoptical-480x739.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 500px, 100vw\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"346\" data-id=\"987514663\" src=\"https:\/\/www.omnys.com\/wp-content\/uploads\/2026\/04\/news-target-optical.png\" alt=\"\" class=\"wp-image-987514663\" srcset=\"https:\/\/www.omnys.com\/wp-content\/uploads\/2026\/04\/news-target-optical.png 500w, https:\/\/www.omnys.com\/wp-content\/uploads\/2026\/04\/news-target-optical-480x332.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 500px, 100vw\" \/><\/figure>\n<\/figure>\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\">OPSM: Australia and New Zealand<\/h2>\n\n<p class=\"wp-block-paragraph\">Luxottica owns the brand <strong>OPSM (Optical Prescription Spectacle Makers)<\/strong>, an optical retail chain with over 80 years of history and more than 400 stores across Australia and New Zealand.<\/p>\n\n<p class=\"wp-block-paragraph\">The brand is present online with two e-commerce shops:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"http:\/\/www.opsm.com.au\/\">www.opsm.com.au <\/a><\/strong>for Australia<\/li>\n\n\n\n<li><strong><a href=\"http:\/\/www.opsm.co.nz\/\">www.opsm.co.nz<\/a><\/strong> for New Zeland<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">For these two shops as well, Omnys handles development and technical management on the I<strong>BM Websphere Commerce platform.<\/strong><\/p>\n\n<h2 class=\"wp-block-heading\">Native Eyewear and Costa Del Mar: migration to the new platform<\/h2>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"290\" height=\"54\" src=\"https:\/\/www.omnys.com\/wp-content\/uploads\/2026\/04\/costa_del_mar_logo.jpg\" alt=\"\" class=\"wp-image-987629835\" style=\"aspect-ratio:5.371803278688525;width:295px;height:auto\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"286\" height=\"77\" src=\"https:\/\/www.omnys.com\/wp-content\/uploads\/2026\/04\/logo_native_eyewear.png\" alt=\"\" class=\"wp-image-987629833\" style=\"width:297px;height:auto\"\/><\/figure>\n<\/div>\n<\/div>\n\n<p class=\"wp-block-paragraph\">For the US market, Omnys has been involved in the projects to migrate to the <strong>new e-commerce platform<\/strong> two brands of the Luxottica group: <strong>Native Eyewear and Costa Del Mar.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">For both projects, Omnys handled the <strong>porting from the previous platform to the new HCL 9 platform<\/strong>, migrating all application components, data, flows and integrations with external systems, as well as upgrading the front-end.<\/p>\n\n<p class=\"wp-block-paragraph\">Native Eyewear is a brand specialising in polarised sunglasses for sport and outdoor activities, while <strong>Costa Del Mar<\/strong> is a flagship brand for the US market, a leader in polarised sunglasses for sea and water-sports enthusiasts.<\/p>\n\n<p class=\"wp-block-paragraph\">The new e-commerce platform is highly available, <strong>highly scalable and highly customisable<\/strong>, able to support thousands of transactions per day and to deliver a smarter, more integrated shopping experience for users.<\/p>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n","protected":false},"excerpt":{"rendered":"<p>Omnys, Luxottica&#8217;s technology partner for the development and management of its international e-commerce platforms Omnys has been working for years with one of the big players in the eyewear industry, supporting Luxottica in the development, technical management and migration of the e-commerce platforms of its main brands, for both the domestic and international markets. Over [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":987630422,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[49,111,112],"tags":[],"dipi_cpt_category":[],"class_list":["post-987630581","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study","category-digital-cx","category-ecommerce"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Luxottica: development and management of international e-commerce platforms - Omnys<\/title>\n<meta name=\"description\" content=\"Omnys partner tecnologico di Luxottica per lo sviluppo e la gestione degli e-commerce internazionali. 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